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Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014
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Citation

Prassek and Keller (2014a, November 18). Treasure hunt. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/treasure-hunt-8371